The surfing season in Arugam Bay starts in May and the thousands of
people who are dependant on the tourism industry in this Eastern coastal
village in Sri Lanka eagerly await the arrival of the highest number of
tourists this year. The tourism industry in the country is booming after
the end of terrorism in 2009 and Arugam Bay is now ready to regain its
full potential.
Arugam Bay is one of the world's top 10 surf locations, known for its
fantastic waves, which attract surfers from all over the world. The best
time for surfing here is between May and November when strong winds are
offshore for at least the first half of the day.
However, some small scale hoteliers, tour guides and shop owners are
disappointed because still there are only a few tourists at Arugam Bay.
They have several reasons for the delay in tourist arrivals. Some of
them believe that the IPL cricket series in India is one reason and that
tourist arrivals will increase after the games are over.
A lodge owner said that a large number of local tourists visiting
here has caused various issues and as a result the beach is now less
attractive to foreign tourists. He said that some drunken local visitors
harass foreigners and as a result foreign tourists are reluctant to come
to the beach during the weekends. The officer in-charge of the police
post at Arugam Bay beach said there were no complaints. However, the
police regularly patrol the area and is vigilant on such developments.
A. Dixcey, a teacher from the Isle of Wight in England was ready to
leave for surfing in the early morning. The only thing she is worried
about is the difficulty she faces while travelling by public transport.
Hospitality of the locals, quality of the servicein hotels. she stays in
is excellent and cost affordable, she said.
The basic infrastructure in the area has improved making access to
this remote coastal fishing village easy.
Reduction in travel time is unbelievable. It took only 40 minutes to
travel from Siyambalanduwa to Arugam Bay and one-and a half-hours from
Moneragala town.
The longest STF check point at Siyambalanduwa junction during the
conflict era is no more and there are no obstacles for travellers other
than traffic police whoare vigilant on high speed drivers.
Water supply and electricity are also restored but some hoteliers
said the frequent interruption to the supply caused issues for them.
They said these issues affect their service and they cannot keep their
clients happy. As the number of tourists visiting here increases,
environment issues emerge. Hoteliers said that the local authority is
not efficient to keep the area clean and garbage collection does not
take place properly.
To make Arugam Bay an attractive tourist destination the local
authority needs to do something more than what the ordinary Municipal
Council or Pradeshiya Sabha does.
There are no facilities for the large number of local tourists
visiting. Most of them visit for a sea bath. Public toilets, fresh water
and houses are needed for them, because they cannot afford hotels and lodges. Most of them do not stay the night over.
K.H. Chandrasena, the owner of the Sashini Beach resort said that
foreign tourists who come here for surfing usually stay for a long
period of time. Some of them look for low cost lodgings and therefore
cabanas at his resort are fully occupied during the season. He runs the
hotel without professional staff.
He said that most of the small hoteliers are reluctant to invest
money to improve their hotels due to construction restriction limits
enforced by the government.
The government has banned construction in 50m limit from the shore,
but this is not yet enforced. There are hundreds of small lodges in the
area but only a few high end hotels.
Accommodation facilities have to be developed and there should be
regulations and standards for these small hotels and lodges as the
quality of the rooms, meals and services are extremely poor.
To meet the government's targets in tourism special attention has to
be paid to the many opportunities and issues in each tourist
destination. Arugam Bay is a unique place and issues highlighted by
stakeholders should be taken seriously by the authorities to make
tourism at Arugam Bay sustainable.
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